Excerpt from press release
NEW YORK, July 11, 2011 /PRNewswire/ -- NBC News and Interactive One announced a partnership this week that will form the premier African-American digital news alliance with the widest audience reach in the industry. This unprecedented partnership leverages complementary assets from NBC News' TheGrio.com and Interactive One's NewsOne.com to create an expanded platform for African-American journalism. Based on comScore measurement, the combined net audience of NewsOne and TheGrio was 2.1 million in May 2011, up from 661,500 in May 2010. As the online usage of Black Americans continues to grow, this digital alliance between TheGrio and NewsOne presents a new opportunity to better connect, inform and engage the African-American audience.
Under the partnership that went into effect July 1, 2011, TheGrio.com and NewsOne.com will coordinate and share editorial content for both websites, and Interactive One will provide sales representation and oversee advertising sales operations for both entities. The relationship also opens up the potential for co-marketing and promotional opportunities in a shared portfolio that includes Interactive One's various digital assets, Radio One's 52 radio stations, TV One and Reach Media, and the many platforms of NBC News.
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